The second quarter of 2025 brought interesting results for congress and incentive tourism in South Moravia, confirming both the region’s importance and its future challenges. We looked at the data from two perspectives:
- According to official statistics from the Czech Statistical Office (ČSÚ), which capture an overall picture of the market and include a wide range of organizers and regional events.
- Based on a survey among our partners, focusing on key hotels, conference centers, and other major MICE stakeholders.
Trends according to ČSÚ data: Smaller events, but stable results
According to data from the Czech Statistical Office (ČSÚ), 635 conferences were held in the South Moravian Region in the second quarter, representing a year-on-year decline of 0.63%. However, this result is better than the national average, which saw a drop of 1.02%.
Brno remains the undisputed leader of the congress scene, hosting 76.2% of all events in the region.
The number of participants in the second quarter of 2025 fell by 11.13% year-on-year. The average conference size decreased from 88 to 79 attendees, reflecting a trend towards smaller, more specialized meetings and a higher fragmentation of demand.
In an interregional comparison, South Moravia maintains third place by number of conferences, with a 17.7% share of the national total. Prague has significantly strengthened its position thanks to large-scale events, underlining the need to attract more high-capacity formats to the region. Projects currently under construction, which we covered in this article, are expected to help Brno achieve this. Arena Brno, with a capacity of up to 13,000 people, is scheduled for completion next year.
Partner survey: Growth in events among key players
A targeted survey among our partners presents a different picture — in the second quarter, 1,319 events were held, representing an 11.5% increase compared to the first quarter (1,183 events). June was the busiest month, with 462 events, showing a year-on-year growth of +11.06% and a month-on-month increase of +7.44%.
Brno once again confirms its dominant role, averaging 68.14 events per venue. The most active areas were Přehrada and Centrum, with more than 69 events per venue.
The structure of events remains stable:
- 59.9% of events had up to 49 participants.
- 30.7% had 50–149 participants.
The majority (65.4%) were single-day events.
Half of the events were national in scope (49.6%), with the rest being local (38.9%) and international (11.6%). The most common type of event was corporate conferences (674 events), followed by association conferences (271) and incentive meetings (130).
Thematic trends: Engineering ahead of medicine
The thematic structure has seen slight changes.
- Economics, finance, and business remain at the top (18.8% of participants).
- Engineering, with 14.5% of participants, has moved ahead of medicine (13.53%).
Market polarization: Big players grow, smaller ones left behind
While data from the Czech Statistical Office (ČSÚ) points to stagnation or a slight decline in the total number of conferences, the targeted survey confirms growth among the most significant players. Thanks to its infrastructure and professional facilities, Brno is increasingly attracting large and prestigious events, whereas smaller venues outside the main center remain largely on the sidelines.
This trend suggests that future strategies should focus not only on increasing the number of events but also on drawing larger-scale formats and strengthening the regional distribution of congress tourism.
There is no doubt that our region offers ideal conditions to continue growing and attracting exciting formats, and we are eager to see how the development of new venues will shape the future.