South Moravia is a region where traditions are not confined to museums. They are a natural part of everyday life, local identity and the way people come together. Wine customs, folklore, traditional crafts and festivities have been passed down through generations and continue to bring people together today.
This living heritage gives South Moravia a character that cannot simply be replicated. For event organisers, it is an opportunity to offer guests something genuinely local: an authentic experience they can actively take part in, allowing them to discover the region beyond the conference room.
We have selected five traditions that will bring South Moravia in its most distinctive form into your programme. Complete with wine, music, creativity, hospitality and a touch of friendly competition.
1. Moravian wine traditions: From tastings to wine-themed team challenges
Wine does not have to be reserved for the final toast. Add a guided wine tasting, a cellar visit or a wine-themed team challenge, where teams compete in unconventional disciplines such as using a wine thief or “scaring away starlings”. The programme can take place in a vineyard, at a winery, in a hotel or even at your company’s premises.
2. Folklore, cimbalom music and traditional dance
Cimbalom music, traditional costumes and folk dancing can enliven a gala evening or add a lighter note to a conference programme. Guests can simply enjoy the performance or learn a few dance steps and join in themselves. South Moravia’s living traditions, such as the Slovácko Verbuňk recruit dance, Shrovetide celebrations and the Ride of the Kings, can provide further inspiration. Discover the living traditions of South Moravia or plan a wine tasting accompanied by cimbalom music.
3. Indigo dyeing: Take home a piece of South Moravia in blue
Traditional patterns, an indigo dye bath and a design that is only fully revealed at the very end. Discover the traditional craft of indigo dyeing at two South Moravian workshops, in Strážnice and Olešnice. During the workshop, participants can try their hand at one of the region’s most distinctive crafts and create an original piece of their own. This relaxed creative activity works equally well as part of a conference programme or for a smaller team-building event. Learn more about the tradition of indigo dyeing.
4. Painting folk ornaments with Made with Heart
Participants will not only discover the traditional Podluží ornament but also paint it themselves. The Made with Heart workshop begins with a short introduction to the ornament’s origins and principles, followed by painting on a wooden decoration, glass, porcelain, a canvas bag or a traditional costume ribbon. Everyone leaves with their own piece of South Moravia, conveniently sized to fit in their luggage.
5. Life in the Moravian countryside
Swap the conference room for a world of traditional farmsteads, craft workshops and rural challenges. The programme can combine a visit to the open-air museum in Strážnice, a tasting of traditional specialities and a team competition featuring pitchfork throwing, wheelbarrow racing or using a wine thief. The result is a team-building experience with plenty of local character, good humour and a healthy dose of friendly competition.
Traditions work best when guests do not simply watch from the sidelines but become part of them. Once they pick up a wine thief or a paintbrush, or take a dance partner by the hand, a supporting activity becomes a shared experience that naturally connects people with one another and with the destination.
Choose the tradition that best suits the character of your event. South Moravia will take care of the rest.